Working with an independent school in Surrey, we established their new home-to-school service, delivering a strong ROI, with break-even by year two, as well as additional admissions.
Background
When we first started talking to the school, they didn’t offer any home-to-school transport. Parents had to rely on driving their children to school, with no option of a school bus.
The school was keen to provide transport – to make parents’ lives easier and to create a recruitment tool for new pupils – but they were concerned about the investment, both in terms of cost and time.
We guided them through the process and provided full support on their journey to providing home-to-school transportation.
Solution
- Identified optimal routes for a school bus service with one route established in year one, utilising a school minibus
- Breaking even by year two due to growing uptake, with plans to add two more routes due to the initial success
- Two new admissions secured as a result of the new service, providing a significant payback versus the initial investment
- StudentSafe have managed the whole process, minimising the workload and internal cost of setting up and running a new home-to-school service
Importantly, we have allayed the school’s initial fears about the burden of providing school transport. We have delivered a service that makes parents’ lives easier and has proved itself to be a highly lucrative marketing tool for new admissions.
To find out more about how we could bring similar benefits to your school, get in touch today
